Click to learn about content consultants: what they are, what they do, and how they do it. — A content consultant is a professional who helps businesses create or improve their content strategy. Content consultants bring a fresh perspective to an organization and can help develop a content strategy that meets the needs of the business and its customers. They have a deep understanding of how to create…

A guide for your freelance, social media, or service-based business. — All service-based business owners, freelancers, and social media managers know that there’s a lot that goes on behind the scenes before you present your deliverables. Without a system, it can quickly get overwhelming. There are recurring tasks, one-off tasks, internal reminders, varying due dates, follow-ups, delegation, and more. …

Before your first post for a client, there are a few key things you’ll want to ask first. — You’ve signed a social media client. Congratulations! But now what? As a social media manager, understanding your new client and their goals is essential to ensure a great experience for both parties. The sooner you can get the information you need to get started, the better. Adding a detailed social…

A trick I wish I had figured out a long time ago. — I recently came across a trick that helps me write 1,000+ words in under 30 minutes. Truly, I am kicking myself for not figuring it out sooner. Now I can hear your reservations already. You probably either think that’s still a slow pace (which it might be), or you may…

If you’re considering a leap into entrepreneurship/freelancing, read this first. — Thousands of new businesses are started every single day. 2020 alone saw 4.4 million new businesses open, which is a 24% increase in business applications over just the year prior. If you’re interested in starting a business or have recently taken the leap, you’re not alone. You’re also exactly where…

Let’s explore three reasons why. — You’ve heard the advice a hundred times before. “Your business needs a niche to compete.” But you may have reservations. Isn’t that just limiting my customer pool? How is a limited range of potential customers going to help me and my wellness business? Limiting your customer pool is a counterintuitive…

Here’s what we brought — how to start a new life with only a few suitcases. — For those who don’t know, my husband and I moved abroad (from the US to The Netherlands). When we moved to the Netherlands, we came with only 3 nesting suitcases and one backpack each. We had to be strategic, so we made a packing list for living abroad. …

It’s arguably the Netherlands’ biggest holiday (and party). — King’s Day (Koningsdag in Dutch) is a massive national holiday (potentially the biggest celebration) in the Netherlands, but many of us from outside the country have never heard of it. …

A personal brand has become the new resume. — Most of us now realize the importance of growing social channels if we have aspirations of entrepreneurship, (whether that’s through freelancing, coaching, part time yoga/fitness/pilates teaching, selling products, etc.) Social media helps us find our customers. …