Most of us now realize the importance of growing social channels if we have aspirations of entrepreneurship, (whether that’s through freelancing, coaching, part time yoga/fitness/pilates teaching, selling products, etc.)

Social media helps us find our customers. We can connect with them, build up trust and relationships, and keep them in the loop on our business happenings.

But social media alone isn’t enough. If you’re ready to make your side hustle into a more serious endeavor, let’s talk about why you need a website.

1. It Boosts Credibility

Regardless of industry, the first hurdle you’ll face as an entrepreneur is building trust and credibility in…

I am an American liberal woman married to an American conservative man. More marriages like ours are shattering now than ever before.

It happens all the time: people we’ve known throughout our lives we are starting to see for who they “really are.”

Insufferable, selfish, immoral, evil, inhumane. These words now describing our family, friends, neighbors, and coworkers.

Lifelong relationships are ending over differences in political parties.

So many of us asking ourselves, ‘how didn’t I see this evil in them before?’ or ‘how can’t they understand that what they believe is evil?’

Here’s the thing. If you’re losing friends…

Seemingly everyone, from entrepreneurs and CEOs to celebrities and influencers, has touted the benefits of a consistent and uplifting morning for success.

For a long time, I thought that was for the rich people who had paid help to handle the menial tasks of day-to-day life. That it was a luxury to have free time in the morning.

I’ve learned a lot since then.

While it can feel luxurious to have time to yourself in the morning, it’s not a luxury — that’s an important distinction.

When I thought about it, I started wondering, “what if all of these successful…

Starting and successfully running a small business or side hustle comes with a learning curve. You’ll start as any combination of the following job titles: a salesperson, accountant, bookkeeper, marketer, publicist, web designer, operations manager, and collections team. It can be understandably overwhelming. If you’re just getting started and looking to find out how to keep costs as low as possible, I’ve got you covered. In my opinion, these are the bare minimum essential tools you need from the beginning.

Note: The companies I recommend are the ones that offer the most value for that cost that I’ve been able…

How this crisis is shaping the future of business

As consumers, we’ve shifted from the coping phase into the rebuilding phase of the COVID-19 crisis.

What was once an unthinkable reality — local retailers and restaurants closed overnight, store shelves emptied, new words like “social distancing” and “essential workers” entering our vocabulary, and crazy demand for products we never could have predicted (looking at you, toilet paper) — has become more normal than shocking.

Through this transition, it has become clear that some of the consumer behaviors we saw as an immediate response to the pandemic will gladly be left behind (again, looking at you toilet paper hoarders), but…

Coronavirus has taken many things from many people — there’s no doubt about that. It’s been a whirlwind few months, and every single person has been affected in one way or another.

Students have been no exception. They’ve been kicked out of dorms, sent home from study abroad experiences, and seen their graduations and other milestone events canceled. On top of it all, many who had lined up summer internships saw them evaporate — right before their eyes — as the crisis continued.

Though some may disagree with me, as a previous hiring manager, I will say that internships are…

Many people now recognize the SEO potential of building out a blog, but in case this concept is new to you, here’s a quick explanation:

Every page on your website creates an opportunity to rank on Google (or any other search engine, but I’ll focus on Google here due to its obvious popularity).

By adding content (i.e. a blog) with keywords relevant to or surrounding your core business, you’ll create new opportunities to rank and find your dream customer each time. …

As the adage goes, the best camera is the one you have with you. While you may not be convinced that the iPhone is capable of greatness, allow me to change your mind.
Note: While this post is targeted to iPhone users, many of these features are also available on Android.

Here are some sample iPhone photos I’ve taken:

In fact, I don’t think I’ve taken a single photo that I ended up using on my professional camera. These cameras are powerful, so here’s how to make the most of them:

Tips for iPhone Camera Photos:

1. Live Mode

Taking…