Let’s explore three reasons why.

Image by the author (co-founder at Lavendai Creative)

You’ve heard the advice a hundred times before. “Your business needs a niche to compete.” But you may have reservations. Isn’t that just limiting my customer pool? How is a limited range of potential customers going to help me and my wellness business?

Limiting your customer pool is a counterintuitive strategy, but that’s partially why it works. No matter what your business is — whether you’re a part-time yoga instructor looking to have fuller classes or an online supplement boutique — this article is for you.

What is a niche?

Before we dig into why you need a niche and how to find one…


Here’s what we brought — how to start a new life with only a few suitcases.

Image by the author (from delaneyjaye.com). This is our dog making sure she doesn’t get left behind!

For those who don’t know, my husband and I moved abroad (from the US to The Netherlands). When we moved to the Netherlands, we came with only 3 nesting suitcases and one backpack each. We had to be strategic, so we made a packing list for living abroad. (This list was an expanded version of my packing list for study abroad that I had made in college.)

While 3 suitcases may sound like a lot, it’s space that goes quickly. Especially once you get a few winter coats and beanies in there. So let’s dive in: how did we prioritize…


It’s arguably the Netherlands’ biggest holiday (and party).

Image by the author (delaneyjaye.com)

King’s Day (Koningsdag in Dutch) is a massive national holiday (potentially the biggest celebration) in the Netherlands, but many of us from outside the country have never heard of it. So let’s dig in — what and when is King’s Day, how do you celebrate, and why does everyone wear orange?

A Bit of Context: The Netherlands Has a King?

Yes! The Netherlands is a constitutional monarchy (just like the UK).

This, in short, means that there’s a monarch in power, but that monarch exists alongside a constitutionally elected government.

His Role: The monarch in the Netherlands still holds some power (i.e. his role is not completely ceremonial). …


A personal brand has become the new resume.

Image by the author (Founder at Lavendai Creative).

Most of us now realize the importance of growing social channels if we have aspirations of entrepreneurship, (whether that’s through freelancing, coaching, part time yoga/fitness/pilates teaching, selling products, etc.)

Social media helps us find our customers. We can connect with them, build up trust and relationships, and keep them in the loop on our business happenings.

But social media alone isn’t enough. If you’re ready to make your side hustle into a more serious endeavor, let’s talk about why you need a website.

1. It Boosts Credibility

Regardless of industry, the first hurdle you’ll face as an entrepreneur is building trust and credibility in…


Don’t just download Duolingo.

Image created by the author (source: delaneyjaye.com)

Access to the internet is a great equalizer. More information than we could ever process is out there — just waiting to be discovered.

Something I’ve found a personal interest in is languages. I particularly enjoy the romance languages that roll off the tongue like velvety chocolate.

But as much as I’m an idealist and like to say things like “velvety chocolate,” I’m also a practical person. Ultimately, I’m not as interested in fancy classroom language as much as I’m interested in useful language. …


The future of the United States depends on it.

Photo by Pixabay from Pexels

I am an American liberal woman married to an American conservative man. More marriages like ours are shattering now than ever before.

It happens all the time: people we’ve known throughout our lives we are starting to see for who they “really are.”

Insufferable, selfish, immoral, evil, inhumane. These words now describing our family, friends, neighbors, and coworkers.

Lifelong relationships are ending over differences in political parties.

So many of us asking ourselves, ‘how didn’t I see this evil in them before?’ or ‘how can’t they understand that what they believe is evil?’

Here’s the thing. If you’re losing friends…


These are the apps I use to start my morning on the right foot.

Photo by Joseph Redfield from Pexels

Seemingly everyone, from entrepreneurs and CEOs to celebrities and influencers, has touted the benefits of a consistent and uplifting morning for success.

For a long time, I thought that was for the rich people who had paid help to handle the menial tasks of day-to-day life. That it was a luxury to have free time in the morning.

I’ve learned a lot since then.

While it can feel luxurious to have time to yourself in the morning, it’s not a luxury — that’s an important distinction.

When I thought about it, I started wondering, “what if all of these successful…


If you want to run a business or side hustle, here’s what you need.

Photo by Ivan Samkov from Pexels

Starting and successfully running a small business or side hustle comes with a learning curve. You’ll start as any combination of the following job titles: a salesperson, accountant, bookkeeper, marketer, publicist, web designer, operations manager, and collections team. It can be understandably overwhelming. If you’re just getting started and looking to find out how to keep costs as low as possible, I’ve got you covered. In my opinion, these are the bare minimum essential tools you need from the beginning.

Note: The companies I recommend are the ones that offer the most value for that cost that I’ve been able…


Can your business thrive through and beyond this pandemic?

Photo by Anna Shvets from Pexels

How this crisis is shaping the future of business

As consumers, we’ve shifted from the coping phase into the rebuilding phase of the COVID-19 crisis.

What was once an unthinkable reality — local retailers and restaurants closed overnight, store shelves emptied, new words like “social distancing” and “essential workers” entering our vocabulary, and crazy demand for products we never could have predicted (looking at you, toilet paper) — has become more normal than shocking.

Through this transition, it has become clear that some of the consumer behaviors we saw as an immediate response to the pandemic will gladly be left behind (again, looking at you toilet paper hoarders), but


There’s a lot you can do this summer to set yourself up for the future.

Photo: Andrea Piacquadio/Pexels

Coronavirus has taken many things from many people — there’s no doubt about that. It’s been a whirlwind few months, and every single person has been affected in one way or another.

Students have been no exception. They’ve been kicked out of dorms, sent home from study abroad experiences, and seen their graduations and other milestone events canceled. On top of it all, many who had lined up summer internships saw them evaporate — right before their eyes — as the crisis continued.

Though some may disagree with me, as a previous hiring manager, I will say that internships are…

Delaney Jaye

Marketing Strategist with a passion for travel, nutrition, & mindfulness. Grad business student @ the University of Oxford. Read more > www.delaneyjaye.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store