Image created by the author at lavendaicreative.com

In today’s business climate, every business needs a blog. A business blog offers expanded SEO ranking opportunities and a place to build a reputation, nurture an audience, and showcase expertise.

A blog is also a brand builder, a source of content that can be repurposed (across social media and email, for example), and a necessary piece of any marketing funnel.

With all those benefits, it’s no wonder that most businesses are looking for blog writers.

But here’s the thing — a business blog is really only useful if it gets read. So businesses aren’t looking for just any writer, they’re…


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I recently came across a trick that helps me write 1,000+ words in under 30 minutes. Truly, I am kicking myself for not figuring it out sooner.

Now I can hear your reservations already. You probably either think that’s still a slow pace (which it might be), or you may think it’s too good to be true (which it’s not). But I do understand that it may sound too good to be true, and thus, I challenge you to hear me out. If you’re someone who enjoys and/or makes an income through writing, I hope this trick helps you too.

How to Be a More Efficient Writer


Photo created by the author. Lavendai Creative is her business website.

Thousands of new businesses are started every single day. 2020 alone saw 4.4 million new businesses open, which is a 24% increase in business applications over just the year prior. If you’re interested in starting a business or have recently taken the leap, you’re not alone. You’re also exactly where I was just a few years ago. If you’re anything like me (a bit scrappy), you’ve probably spent hours scouring the internet for free tools to use for your business, tested dozens, and have rarely found one you love. But don’t give up, I’m here to help. In this article…


Image by the author (co-founder at Lavendai Creative)

You’ve heard the advice a hundred times before. “Your business needs a niche to compete.” But you may have reservations. Isn’t that just limiting my customer pool? How is a limited range of potential customers going to help me and my wellness business?

Limiting your customer pool is a counterintuitive strategy, but that’s partially why it works. No matter what your business is — whether you’re a part-time yoga instructor looking to have fuller classes or an online supplement boutique — this article is for you.

What is a niche?

Before we dig into why you need a niche and how to find one…


Image by the author (from delaneyjaye.com). This is our dog making sure she doesn’t get left behind!

For those who don’t know, my husband and I moved abroad (from the US to The Netherlands). When we moved to the Netherlands, we came with only 3 nesting suitcases and one backpack each. We had to be strategic, so we made a packing list for living abroad. (This list was an expanded version of my packing list for study abroad that I had made in college.)

While 3 suitcases may sound like a lot, it’s space that goes quickly. Especially once you get a few winter coats and beanies in there. So let’s dive in: how did we prioritize…


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King’s Day (Koningsdag in Dutch) is a massive national holiday (potentially the biggest celebration) in the Netherlands, but many of us from outside the country have never heard of it. So let’s dig in — what and when is King’s Day, how do you celebrate, and why does everyone wear orange?

A Bit of Context: The Netherlands Has a King?

Yes! The Netherlands is a constitutional monarchy (just like the UK).

This, in short, means that there’s a monarch in power, but that monarch exists alongside a constitutionally elected government.

His Role: The monarch in the Netherlands still holds some power (i.e. his role is not completely ceremonial). …


Image by the author (Founder at Lavendai Creative).

Most of us now realize the importance of growing social channels if we have aspirations of entrepreneurship, (whether that’s through freelancing, coaching, part time yoga/fitness/pilates teaching, selling products, etc.)

Social media helps us find our customers. We can connect with them, build up trust and relationships, and keep them in the loop on our business happenings.

But social media alone isn’t enough. If you’re ready to make your side hustle into a more serious endeavor, let’s talk about why you need a website.

1. It Boosts Credibility

Regardless of industry, the first hurdle you’ll face as an entrepreneur is building trust and credibility in…


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Access to the internet is a great equalizer. More information than we could ever process is out there — just waiting to be discovered.

Something I’ve found a personal interest in is languages. I particularly enjoy the romance languages that roll off the tongue like velvety chocolate.

But as much as I’m an idealist and like to say things like “velvety chocolate,” I’m also a practical person. Ultimately, I’m not as interested in fancy classroom language as much as I’m interested in useful language. …


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I am an American liberal woman married to an American conservative man. More marriages like ours are shattering now than ever before.

It happens all the time: people we’ve known throughout our lives we are starting to see for who they “really are.”

Insufferable, selfish, immoral, evil, inhumane. These words now describing our family, friends, neighbors, and coworkers.

Lifelong relationships are ending over differences in political parties.

So many of us asking ourselves, ‘how didn’t I see this evil in them before?’ or ‘how can’t they understand that what they believe is evil?’

Here’s the thing. If you’re losing friends…


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Seemingly everyone, from entrepreneurs and CEOs to celebrities and influencers, has touted the benefits of a consistent and uplifting morning for success.

For a long time, I thought that was for the rich people who had paid help to handle the menial tasks of day-to-day life. That it was a luxury to have free time in the morning.

I’ve learned a lot since then.

While it can feel luxurious to have time to yourself in the morning, it’s not a luxury — that’s an important distinction.

When I thought about it, I started wondering, “what if all of these successful…

Delaney Jaye

Marketing Strategist with a passion for travel, nutrition, & mindfulness. Grad business student @ the University of Oxford. Read more > www.delaneyjaye.com

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