Delaney Jaye
Feb 21, 2024

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Happy to help! The central narrative is the broad storyline - focus here on the places your value proposition overlaps for all of your customers.

You may notice in the YouTube example I shared earlier in the article that it's generic to anyone who could potentially create content. It speaks to everyone they want to reach on some level, but no one in particular.

Crafting a more detailed narrative would focus that message to better address certain types of content creators:

↗ Travel vloggers

↗ First-time content creators

↗ Food channels

↗ History creators

↗ News and media

↗ Product review channels

↗ Business/investment channels

↗ Etc.

I hope that helps but let me know if you have any other questions!

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