How I Grew to Over 10000 Followers on Pinterest

and why followers don’t determine your success on this platform.

Pinterest can be a puzzle for a lot of marketers.

It’s one of the least-understood platforms due to its rise as the DIY / blogging network — it’s often hard to imagine its applicability. How could it add value to your business in ‘xyz’ industry?

In this article I’ll dive in to what the platform is, who uses it, why you should use it as a business, and why followers don’t determine your success.

What is Pinterest?

I like to explain Pinterest as a place to “Pin your Interests” — kind of how you did on a cork board in your room as a kid. It’s a virtual way to organize and save any quotes, inspiration, photos, articles, how-tos, and ideas you would like to refer to later.

Who uses it?

Mostly women.

Though Pinterest is used mostly by women, men are also increasingly using the service. Men make up about 40–50% of new registrants as of 2019 (Aslam, Cooper).

Doers.

Pinterest is a network of doers. People who are searching on Pinterest are not mindlessly scrolling as often as users are on other platforms.