How To Hire a Professional Writer + Five Reasons You Should

Everything written in your company’s name impacts your brand image, make sure it’s written well.

Photo by Carl Heyerdahl on Unsplash

Hiring a freelancer is something you’ve probably thought about in passing, but it seems like a lot of work to figure out how to do it right.

You have an internal team perfectly capable of writing articles or an eBook — those projects are just on the backburner.

You know your subject matter best. How do you find a trustworthy external person to take control of something that impacts your brand image and voice?

Most importantly, do these efforts pay off?

Why Written Content Matters

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019).

Blogging is a big deal.

• It gets your name out into the world consistently.
• It allows customers to find out what you want them to find about your company (because they will look into you before they buy from you).
• It gives you a platform to build trust with your customers and expand your reach to new…